How To Develop Brand Identity Digitally For Your Company
Develop Brand Identity Digitally
As the world besides us moves to a digital universe, it is important to build up your brand identity digitally. Your customers, the people who you look to sell to are getting engrossed online. And as a company, it is your job to make yourself recognizable on the platform your customers are on. Otherwise, success will be a rather elusive dream. With that in mind, here’s how to develop your brand identity digitally.
Before we start building a digital brand identity, it is important to know ‘brand identity’ is- and conjunctively what ‘brand’ is.
Your ‘brand’ is the unique way people comprehend you. Brand is the main distinguishing factor between you and your competition. And this difference is important. In any competitive space, key elements of products or services are often extremely similar. Companies themselves are similar and make products that serve the same purpose. This similarity is easy to forget. People will not remember you from this generalisation. Your success largely depends on your brand. If people forget about you and your product, they are obviously not going to buy from you.
Brand identity is the way you develop your brand. Brand identity is one term that includes the various parts of a brand i.e., design, logo etc. that people see. Developing a brand identity is a building process. You put together many elements which represent your brand and convey it to the public.
As alluded to before, people spend increasingly more time online. And coupled with this is the fact that old school magazines and posters are quickly fading away. Because of this switch by the public, it has become imperative that you as a company have a presence digitally. You must reach out to the customer. Building you brand identity digitally includes having a clean modern website, having a social media presence and being active.
The Building Process
Building your brand identity digitally involves getting a lot of things right. This process involves a lot of moving pieces and to the untrained eye, it can be daunting. But in reality, when broken down, a lot of it is just making the right choices for you.
Step 1 is identifying your customer. The way you want to be perceived, the type of opinion you want people to have about you depends largely on what you do. In this case, it is important to know who your customers are. Are they older people? Do you need to be more sophisticated? Or are they younger people who prefer the more open and fun type of brands? – These are the questions you need to ask and based on your answers, you have to decide how you are going to set your image up.
Step 2 is choosing a logo and a design. Your logo is the first thing a person sees. Having a memorable logo that people will remember is an ideal starting point. Corelated to the logo is the basic design. Choose the colour palette etc. you want. Take good care when selecting the basic design as it will trickle down and effect other aspects like your website design and certain social media posts. Also, have to be aware of the UI/UX design of your website.
Step 3, its one of the more well-known parts of building your presence online of course having a good website. Your website should be intuitive, interactive, and inviting. It must have a modern design and needs to be easy for the user to navigate through. On the site, you need to tell who you are and what you values as a company are. Furthermore, elements like blog posts also enhance not only the look of your site, but also your brand- as long as the content is well thought out. Another thing to keep in mind is that you would want proper SEO and easily finable links in other pages. You need to be found online on the first pages of search pages and people should be easily redirected to you.
Step 4, you need to be on every possible social media platform. On social media platforms like Instagram and Twitter, you can interact with your customers. You can do this through picture and video based posts on places like Instagram or through the conversational text-like style of places like Twitter. This aspect of interaction is extremely important. As a person sees your posts and as this interaction develops, they begin to feel like they know you. This feeling of knowing boosts trust. And trust generates sales.
The fifth step is email marketing and brand marketing. In both of these what you are essentially doing is reminding people about you. Get people to sign up to a mailing list and send out regular mails that remind people about you. Take advantage of paid Ad privileges of places like google to constantly make sure that people get to known about you and remind you.
Ultimately, start an influencer program. Influencers are basically famous people on social media. Start a program to pay these people to talk about you as a brand. Not only will this make sure that you are tapping into the large fanbases of these people and getting more potential buyers, just having an influencer talk about you can attract many people- younger people especially tend to be devoted to said influencers and trust any brand they endorse.
Building your brand identity online is imperative for success in today’s world. As the population moves towards this digital universe, you too have to walk in this direction. And building a digital brand identity is rather simple as long you know what to do and keep focused on your brand.